Marketing methods have changed significantly since the dawn of social media. Luckily, many of the tools and tactics accompanying these changes are inexpensive and highly effective, regardless of your business’ size.

Blogs are one of the most notable social media tools. The rise of blogging to a mainstream activity is emblematic of the new consumer’s desire to find relevant content, connections and communities online.

Several years ago, the mantra was “Every business needs a website.” Today it’s “Every business needs a website with a blog.” No matter your industry, your prospects have come to expect a blog from your business. And if you study some of the more popular blogs, it’s easy to see why.

• Blog content is more naturally conversational; conversational content is viewed as educational and not sales heavy.
• Blog content changes often, giving your customers fresh reasons to return.
• Blog readers can contribute directly to content by adding comments and participating in dialogue.

There are other practical reasons for having a business blog: Posting content frequently makes you a better communicator and allows you to gain expert status in your industry–and it will make you a better salesperson. One of the most practical reasons to start and promote a blog is that search engines seem to love them. Just having a blog and posting content often allows your entire website and business to gain much better exposure from search engines.

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